Cannondale Bicycle Company recalls high end road bikes because of brake failures. The company shipped 145 bicycles to the United States and Canada that were affected with brake failure. Once they discovered the brake mounting bolt was too short they sent out a recall alert. “The recalled road bicycles are the Six 13 Team 1, Six 13 Team1/Compact Drive, Synapse Carbon SL1 compact Si crank and standard bottom bracket Dura Ace crank. Cannondale dealers sold these bikes from July 2006 to November 2006 for between $3,200 to $4,500.” By discovering their mistake early no one was hurt.
This is an example of public relations because the article was a press release that explained Cannondale’s volunteering recall. The insightful public relations article keeps the cycling community pleased as they take action for preventative measures to insure cyclist safety. If they stand up for their mistakes then people will be more willing to buy their high end bicycles from Cannondale because customers have a reason to trust the Cannondale Bicycle Company. Many cyclists tend to be a one bike brand cyclist for life, they will stay will the brand they like until they have a reason not to trust that brand. This is a successful public relations article because it informs the public about recalls and shows that Cannondale Bicycle Company cares about the safety of its costumers.
If you have one of these bicycles please fell free to contact Cannondale to find out if your serial number is on the list. Cannondale Bicycle Company has made it to Cycling Andrew's “Honest Cyclist List.”
1 comment:
Great job! Excellent example of "proactive" public relations, which is much better for organizations than having to deal with "crisis communication" later!
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