Ivan Basso left Team CSC after a tremendous falling out with his team over the Operación Puerto investigation in 2006. Discovery Team picked up Ivan Basso and clams that he has been focused on his training behind closed doors. Ivan Basso has broken his silence in an interview with him about his doping charges. He said he was cleared and that the cases have been officially “shelved” on October 27, 2006. When asked if he still wanted to prove his innocence to the public, Basso answered, "I don't have to show anything to anybody. If I want to show something, that would be the first mistake. Who do I have to show something to?" Ivan Basso was not allowed to race after the investigation to the end of 2006. Little do people know that that was the time Discovery Team hired him.
This is an example of public relations because the article was a press release that explained that Ivan Basso has been training with the Discovery Team and his results of doping have been cleared. The insightful public relations article is trying to help the Discovery Team to keep its fans after the retirement of Lance Armstrong. I do not know if the cycling community will be pleased as they learn of the hiring of Ivan Basso. If they do except the Discovery Team’s hiring of Ivan Basso, does enhancing drugs and doping become a part of cycling forever? People that have been caught doing illegal enhancements should be thrown out of the sport forever. Many cyclists tend to look the other way as the cheaters win. Cyclist without values or knowledge of this event will continue to support Discovery Team and its riders. The success of this public relations article will be a test in time. We will see in the next major tour which team the cycling community will support.
This makes me wonder about the rest of the Discovery Team’s members. Also I have to wonder if Lance Armstrong doped or used enhancing drugs without getting caught. We have to ask ourselves this question, why would Discovery Team want to hire a cyclist with these allocations. Discovery Team and its new member have made it to Cycling Andrew's “Crime Cyclist List.”
No comments:
Post a Comment