An appearance of the Dutch Women’s Professional Cycling Team, DSB Bank, presented the team at a soccer stadium this week. The boss of DSB Bank Dirk Scheringa is owner of Team DSB Bank, the DSB speed skating team and AZ Alkmaar, soccer team. The sponsorship with the team of manager Henk Heetebrij and sport-director Thijs Rondhuis has a contract for the next three years.
This team has great women cyclist including the Dutch and World Champoin Marianne Vos. This dynamic team will be fun to watch as the riders become more disciplined in the sport. During the presentation the management of the team announced the entire new cyclists that have joined them this year. This motivated team as already begun the winning attitude by the results in a few of the criterium wins, the win in Köln-Schuld-Frechen, a bronze medal of Adrie Visser at the Track World Championships on the scratch and the third place of Marianne Vos in the Tour of Flanders for Woman won by Nicole Cooke ahead of Zoulfia Zabirova.
This is an example of public relations because the DSB Bank Women’s Pro Team is informing fans about their team as well as informing fans that cycling is not just a man’s sport. By informing the cycling fans about who is on the team this year the woman’s team has made it on Cycling Andrews’s “Honest” Cycling List.”
This team has great women cyclist including the Dutch and World Champoin Marianne Vos. This dynamic team will be fun to watch as the riders become more disciplined in the sport. During the presentation the management of the team announced the entire new cyclists that have joined them this year. This motivated team as already begun the winning attitude by the results in a few of the criterium wins, the win in Köln-Schuld-Frechen, a bronze medal of Adrie Visser at the Track World Championships on the scratch and the third place of Marianne Vos in the Tour of Flanders for Woman won by Nicole Cooke ahead of Zoulfia Zabirova.
This is an example of public relations because the DSB Bank Women’s Pro Team is informing fans about their team as well as informing fans that cycling is not just a man’s sport. By informing the cycling fans about who is on the team this year the woman’s team has made it on Cycling Andrews’s “Honest” Cycling List.”
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