'Cyclysm' Returns

Versus was formally know as OLN (Outdoor Living Network). Outdoor Living Network was the network the covered the Tour de France but did not make much coverage of other cycling events. Since cycling is a growing sport in the United States of America, the newly named Network decided to cover more cycling events to please fans. "Cycling is a cornerstone of the network's programming and VERSUS will provide in-depth coverage of the Spring Classics leading up to, and including, the Tour de France," said Gavin Harvey, President of VERSUS. "It's a wide open competition among fierce competitors and VERSUS will be there to chronicle all the excitement of these landmark races."


The network started this year by showing the coverage of the Tour of California. During this coverage the American Levi Leipheimer rode into victory with more fans watching. ”In addition to television coverage, VERSUS.com will be a key component of the network's cycling coverage this season. On VERSUS.com viewers will find: video highlights, photos, information about each race and features and reports from VERSUS analysts and experts. And, with VERSUS on Demand, viewers will have access to race highlight packages shortly after the network premiere.” The fan population is growing in the United States because of public relations like this.


This is an example of public relations because the article is letting fans know that Verses is covering cycling events. Cycling fans are now given the opertunity to watch the sport they love. The network Versus as made it on Cycling Andrew's "Honest Cyclist List."


http://www.bicycling.com/article/1,6610,s1-3-10-15793-1,00.html