On March 9, 2007 the International Cycling Union (UCI) presented its new anti-doping program called the “100% Against Doping.” This plan was first activated in Paris. Their objective is clear: “to give cycling the best anti-doping program in the world. Only clean riders should win; those who cheat should be caught; those considering trying to cheat should be discouraged. Together we can eliminate doping from our sport,” claimed Pat McQuaid, President of the International Cycling Union. The program summary includes:
“Unannounced out-of-competition tests for 100 % of riders
100 % of riders will be subject to unannounced out-of-competition tests. Out-of-competition tests will be targeted to eliminate cheats. Riders not subject to such tests in their own countries will be particularly targeted.
Blood tests for 100 % of riders
100 % of riders will be subject to blood tests before the Major Tours. 100 % of teams will undergo pre-race blood tests at least four times per year. Blood tests will be targeted to eliminate cheats. Unannounced (no-notice) tests will be organised during training sessions.
Creation of an individual profile for 100 % of riders
A haematological profile (blood) will be created for 100 % of riders. A steroid profile (urine) will be created for selected riders. An international database will be set up, in cooperation with the World Anti-DopingAgency and national anti-doping agencies.
Development of new tests in cooperation with 100 % of riders
100 % of riders will take part in an anti-doping research programme. Each year, the most relevant research will be selected for rider’s participation.
Agreement to provide DNA by 100 % of riders
100 % of riders will commit to provide a sample of their DNA if necessary, in the respect of laws and ethical rules. Samples will be used for identification purposes in the event of the discovery of suspect matter (organic matter or doping substances). Clean riders will then be able to demonstrate their commitment against doping.
The same code of conduct for 100 % of teams
100 % of riders will commit to a standard code of conduct. 100 % of riders will be subject to the code.”
This is an example of public relations because the article explains how the International Cycling Union is fighting against cheaters. Doping has become a huge problem in many sports and it has become time for the officiating bodies to put a stop to it. The problem that arose from the past Tour de France with Floyd Landis started arguments between different teams and countries. The International Cycling Union is trying to reunite the teams and countries through public relations articles.
The fight against doping and cheaters in the sport of cycling has become a spear head for all sports to follow. The leadership shown by the International Cycling Union (UCI) has made it to Cycling Andrew's “Honest Cyclist List.”
http://www.dailypeloton.com/displayarticle.asp?pk=10564
Tuesday, March 13, 2007
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