The thirty year old British known doping cyclist, David Millar, just won the prologue to the 2007 Paris-Nice. David Millar is recanted doping sandals and admits that he has doped in the past. This British cyclist now knows that doping is dangerous and gives an unfair advantage against competitors. Before his admitting of doping the performance-enhancing drug EPO was found in his home. The evidence led to a two year suspension from cycling. This gave David Millar the time he needed to understand that he made errors in his past and how can clear his name. Now David Millar is one of the leading members in the fight against doping. Actions speak louder than words and David Millar recognized this. He wanted to show the world that a cyclist does not need to be doping in order to win. David Millar worked hard so he could win the prologue of the 2007 Paris-Nice, the clean way.
Winning the prologue is not the only way David Millar’s actions are speaking for him. He also is openly talking about his past doping experiments and is teaching the young cyclist the harm in doping. "In that area I think I can be a great deal of help, especially with the youth, explaining honestly what happened to me and hopefully helping them avoid making the same mistakes."
This is an example of public relations because the article is letting people know that David Millar is trying to clear his name. Newer fans might not know who David Millar is because of his two year suspension from cycling because of his doping charges. This public relation article is not only a good thing for the fight against doping but it is also good PR for the former doping cyclist in clearing his name. David Millar admits his past doping history and the public accepts him back into the sport of cycling as a hero, others might follow in his footsteps. This bad guy gone good has made it to Cycling Andrew's "Honest Cyclist List."
1 comment:
Great article to show how through the "positive" public relations a career can be "saved". Hopefully he'll become a good role model for other athletes.
Post a Comment